Articles

Is It Really a Price Problem or a Buyer Pool Problem?

When a home doesn't sell, many people immediately assume the price is too high. But what if the real issue isn't price at all? Explore the difference between a pricing...

Wait... Buyer Feedback Can Be Misleading?

Buyer feedback can be helpful, but it can also be contradictory, confusing and highly subjective. Learn how sellers can separate personal preferences from meaningful market signals.

The Problem With Comparing Turnkey Homes to Renovation Projects

A lower purchase price doesn't always mean lower ownership costs. Before comparing a turnkey home to a renovation project, buyers should consider renovation costs, time, risk and the true cost...

Should You Drop The Price? Maybe. Maybe Not.

Should you drop the price if your home isn't selling? Not necessarily. Before reducing the price, sellers may want to understand whether price is actually the problem and how buyers...

Replacement Cost vs Market Value: Why the Numbers Can Be Hundreds of Thousands Apart

A home's market value and replacement cost can differ by hundreds of thousands of dollars. Understanding why may help homeowners make better decisions about insurance, appraisals, financing and real estate.

Should You List Your Home in the Fall or Wait Until Spring?

Should you list your home in the fall or wait until spring? The answer may depend less on the season and more on competition, exposure, buyer motivation and whether the...