Advertising Agreement

Last Modified: August 11, 2026

1. INTRODUCTION & PLATFORM POSITIONING

This Advertiser Authorization & Property Advertising Agreement (“Agreement”) governs the relationship between Property MarketBase (“PMB”) a property advertising platform operated by MarketBase Media Inc., and the individual or entity submitting property media, information, or commercial assets (“Advertiser”).

PMB is an advertising platform and a promotional marketing platform. PMB is NOT a real estate brokerage, a real estate professional, a property manager, a lawyer, a mortgage broker, an appraiser, a home inspector, or a transaction coordinator. PMB does NOT represent buyers, represent sellers, negotiate transactions, prepare offers, hold deposits, provide valuations, provide legal advice, provide mortgage advice, or provide professional real estate services. PMB simply provides additional exposure for properties, additional discovery opportunities for buyers, Property Profiles, Feature Pages, Advertising Packages, Advertising Services, and inquiry forwarding and screening.

This Agreement operates alongside PMB's Terms of Service and Privacy Policy. By submitting property information, accepting this Agreement, purchasing an Advertising Package, or completing an online transaction, the Advertiser agrees to be bound by all the terms and conditions contained herein.

2. DEFINITIONS

In this Agreement, the following capitalized terms have the meanings set forth below:

"Advertiser" means the property owner, authorized corporate officer, or authorized representative who executes this Agreement, purchases an Advertising Package, or submits content for an Advertisement.
"Advertisement" or "Property Advertisement" means any promotional layout, ad placement, publication, or post created on the platform to market a property.
"Advertising Package" means the specific bundle of promotional features, ad duration, placement tiers, and marketing configurations selected and purchased by the Advertiser.
"Advertising Service" or "Services" means the online placement, display, formatting, optimization, hosting infrastructure, and inquiry receipt and forwarding services provided by PMB under the applicable Advertising Package or promotional placement.
"Content" or "Advertising Content" means all text, photographs, graphics, videos, floor plans, specifications, pricing references, metadata, links, and other materials submitted by or on behalf of the Advertiser to PMB.
"Feature Page" means a dedicated premium display page or high-visibility layout within the platform used to showcase an Advertisement.
"PMB" means Property MarketBase, its owners, operators, affiliates, contractors, representatives, successors, and assigns.
"Property Profile" means the organized dataset, imagery, and structural characteristics compiled within the PMB system representing a single advertised property.

3. ELECTRONIC ACCEPTANCE

The parties agree that this Agreement is entered into electronically. Clicking an "I Agree" or "Submit" checkbox, checkbox acceptance, email approval, online acceptance, digital signatures, or payment completion constitutes your electronic signature and valid, legally binding acceptance of all terms, conditions, and operational policies contained in this Agreement.

4. NATURE OF THE PLATFORM

PMB is an advertising platform and property marketing platform. PMB is not a real estate brokerage, real estate professional, property manager, appraiser, inspector, legal advisor, mortgage broker, or other licensed professional service provider. PMB does not represent buyers or sellers and does not participate in negotiations, transactions, offers, agreements of purchase and sale, leases, or property transfers. PMB provides no guarantees of inquiries, traffic, leads, exposure, sales, leases, transactions, or advertiser results.

5. ADVERTISER ELIGIBILITY

The Advertiser represents, warrants, and covenants that:

(a) the Advertiser is at least eighteen (18) years of age;

(b) the Advertiser has the full legal capacity, right, title, power, and authority to enter into binding agreements and to authorize the marketing and advertising of the property;

(c) the Advertiser owns the property being advertised or has express, written, and unrevoked legal authority from the lawful owner(s) to advertise, market, and promote the property; and

(d) all information and Content submitted to PMB is accurate, truthful, complete, and up-to-date to the best of the Advertiser’s knowledge.

6. ADVERTISER AUTHORIZATION

The Advertiser authorizes PMB to obtain, receive, prepare, reproduce, publish, display, distribute, and promote Content relating to the property that (a) the Advertiser submits or provides to PMB, or (b) PMB obtains from existing property listing, advertising, or marketing materials that the Advertiser identifies, approves, or otherwise authorizes PMB to use. This authorization applies to the PMB platform and PMB-operated marketing and promotional channels, including websites, social media accounts, digital advertising campaigns, email marketing, search and discovery channels, and other online promotional channels.

Such information may include, without limitation:

(a) photographs;

(b) video links;

(d) pricing references;

(e) property specifications;

(f) maps;

(g) floor plans; and

(h) other media, Content, and information submitted by the Advertiser.

7. CONTENT OWNERSHIP AND RIGHTS

The Advertiser retains ownership of all raw, original Content submitted to the platform. The Advertiser represents and warrants that the Advertiser owns or has obtained all necessary rights, permissions, title, licenses, and authorizations required to submit media and Content to PMB.

The Advertiser further represents and warrants that submitted Content does not infringe upon the rights of any third party, including copyright, trademark, privacy, publicity, or intellectual property rights. The Advertiser remains solely responsible for all Content submitted to PMB.

8. INTELLECTUAL PROPERTY LICENSE

By submitting or providing Content to PMB, or by authorizing PMB to obtain and use Content in connection with a Property Advertisement, the Advertiser grants PMB a non-exclusive, worldwide, royalty-free, fully paid-up license to reproduce, display, publish, distribute, transmit, host, cache, store, archive, promote, format, crop, resize, optimize, and otherwise use the authorized Content for purposes related to PMB's Advertising Services, Property Advertisements, Feature Pages, marketing and promotional activities, platform administration, legal compliance, backup, archival, dispute resolution, and record-keeping activities.

This license remains in effect during the applicable advertising term and thereafter only to the extent reasonably necessary for backup, archival, legal compliance, dispute resolution, platform administration, and historical record-keeping purposes.

The Advertiser retains ownership of all original Content submitted to PMB.

9. ADVERTISER RESPONSIBILITIES

The Advertiser is solely responsible for:

(a) the accuracy of submitted information and Content;

(b) property ownership and authority to advertise;

(d) tenancy arrangements and occupancy matters;

(e) zoning compliance;

(f) permits and regulatory compliance;

(g) measurements, dimensions, and specifications;

(h) pricing information; and

(i) compliance with all applicable laws, regulations, bylaws, and legal requirements.

10. AGENT & BROKERAGE COMPLIANCE

If the Advertiser is a licensed real estate salesperson, broker, brokerage, or other regulated real estate professional, the Advertiser represents and warrants that:

(a) the Advertiser has all necessary authority to advertise the property;

(b) the Advertisement complies with all applicable legislation, regulations, licensing requirements, brokerage policies, MLS rules, real estate board rules, advertising requirements, and professional obligations;

(c) all required brokerage identification, licensing disclosures, and other mandatory advertising information have been included where required.

PMB is an advertising platform and does not undertake to verify or monitor compliance with real estate licensing requirements, brokerage policies, MLS rules, real estate board rules, or other professional obligations. Compliance with such requirements remains solely the responsibility of the Advertiser.

11. PMB EDITORIAL RIGHTS & AI PROCESSING

The Advertiser acknowledges and agrees that PMB may, in its sole discretion:

(a) correct spelling, grammar, and formatting;

(b) reorganize submitted Content;

(d) create feature lists;

(e) crop, resize, optimize, reorder, or format photographs;

(f) embed videos and media;

(g) utilize software tools, automation, machine learning tools, and artificial intelligence text and image engines to assist in content preparation, descriptive writing, or optimization; and

(h) make other non-material editorial adjustments necessary for publication.

PMB shall not materially alter the Advertiser’s submitted Content without Advertiser approval.

12. ADVERTISER REVIEW AND APPROVAL

No Advertisement shall be published until the Advertiser has reviewed and approved the final promotional Content. Advertiser approval may be provided electronically, including by email, online acceptance, checkbox confirmation, or other electronic means approved by PMB. Once approved or permitted to go live, the layout and text are deemed entirely accurate and verified by the Advertiser.

13. PAYMENT AND REFUND POLICY

All required agreements must be accepted and all applicable advertising fees must be paid before PMB begins preparing a Feature Page for publication.

Preparation work includes, without limitation:

(a) reviewing submissions;

(b) preparing descriptions;

(d) formatting Content;

(e) creating promotional Property Advertisements; and

(f) related publication activities.

Advertising fees become entirely non-refundable once Content preparation work has commenced. No refund shall be provided because a property is sold, leased, withdrawn, placed on other networks, removed by the Advertiser, or otherwise becomes unavailable after preparation work has commenced.

14. REVISIONS

Each Feature Page placement includes up to two (2) rounds of revisions prior to publication. A revision round consists of one consolidated list of requested changes submitted by the Advertiser and one corresponding update by PMB.

Revision requests must be submitted in a consolidated format. Multiple piecemeal requests may be treated as separate revision rounds. Additional revisions requested after the two included revision rounds may be subject to applicable revision fees, whether requested before or after publication.

15. REVISION FEES & ADVERTISING UPGRADES

Minor Updates ($25) may include:

(a) price modifications;

(b) availability status changes;

(d) up to five (5) photo replacements; and

(e) minor Content edits.

Moderate Updates ($49) may include:

(a) text rewrites or description modifications;

(b) six (6) to fourteen (14) photo replacements;

(d) multiple Content changes submitted together; and

(e) Content reorganization.

Major Advertising Refreshes ($99) may include:

(a) fifteen (15) or more photo replacements;

(b) new updated property photography;

(d) extensive Content redevelopment; and

(e) substantial rebuilding of feature Content.

PMB reserves the sole right to determine the applicable update category based on the scope and complexity of the requested changes. All such modifications constitute an Advertising Upgrade or update and are billed at PMB's discretion.

16. ADVERTISING TERM, PACKAGES, AND RENEWAL

Complimentary or promotional advertising placements may be offered by PMB from time to time at PMB's sole discretion. The applicable advertising term, features, conditions, and availability of any complimentary or promotional placement will be as communicated by PMB at the time the placement is offered. Complimentary or promotional placements have no cash value and do not create any entitlement to future complimentary advertising.

Property Advertisements may be renewed, extended, upgraded, or repurchased at PMB’s then-current rates and terms. PMB reserves the right to modify, suspend, discontinue, replace, remove, or introduce Advertising Packages, pricing, features, ad display options, promotional offers, revision fees, terms, durations, platform functionality, or related offerings at any time. PMB does not guarantee the continued availability of any particular package, feature, service, promotion, pricing structure, or platform functionality. Any such changes shall apply prospectively and shall not affect an Advertiser’s current advertising term once payment has been received and the Content has been published, unless otherwise agreed in writing.

17. ADVERTISEMENT REMOVAL REQUESTS

An Advertiser may request removal of an Advertisement at any time by providing written notice to PMB.

Removal of an Advertisement at the Advertiser's request does not entitle the Advertiser to any refund, credit, extension, suspension, pause, reimbursement, or adjustment of the applicable Advertising Term.

Once removed at the Advertiser's request, the Advertisement shall be deemed terminated.

Any future request to restore, republish, reactivate, relaunch, or re-advertise the Property may require the purchase of a new Advertising Package, Advertising Renewal, or new advertising placement at PMB's then-current rates and terms.

PMB reserves the sole right to determine whether a requested restoration, republication, reactivation, or relaunch constitutes a revision, renewal, upgrade, or new advertising placement.

18. PLATFORM MODIFICATION AND DISCONTINUATION

PMB reserves the right to modify, suspend, discontinue, sell, transfer, restructure, wind down, or cease operation of all or any portion of the Platform, Services, Advertising Packages, features, functionality, or advertising offerings at any time.

In the event PMB permanently discontinues the Platform or Services, PMB may remove, archive, discontinue, or deactivate active Property Advertisements, Feature Pages, Property Profiles, and related advertising content.

To the maximum extent permitted by applicable law, PMB shall not be liable for any loss of business opportunity, loss of exposure, loss of inquiries, loss of advertising value, loss of data, loss of anticipated results, or other indirect, consequential, incidental, special, or punitive damages arising from any modification, suspension, discontinuation, transfer, restructuring, sale, or cessation of the Platform or Services.

19. HIDDEN ADDRESS ADVERTISEMENTS

PMB may permit ad placements where the specific geographic address is withheld from the public display profile or Property Profile. PMB reserves the right to determine how such Advertisements are displayed, indexed, mapped, and identified on the platform. The Advertiser acknowledges that hiding exact addresses may impact automated search metrics and lead discovery pathways on the website storefront.

20. NO VERIFICATION

PMB does not investigate, verify, confirm, warrant, monitor, or guarantee any information, media, or Content submitted by Advertisers or other users. PMB makes no representations regarding the accuracy, completeness, legality, ownership, availability, condition, measurements, zoning status, tenancy status, permit status, pricing, photographs, videos, descriptions, or any other information relating to a property. Users and Advertisers are solely responsible for conducting their own due diligence.

21. REMOVAL AND SUSPENSION OF CONTENT

PMB reserves the right to reject, suspend, edit, remove, archive, or unpublish any Advertisement or Content at any time, in its sole discretion, without prior notice and without liability, where PMB considers such removal necessary. Without limiting the foregoing, PMB may take such action where PMB becomes aware of potential legal, regulatory, tenancy, zoning, ownership, copyright, fraud, safety, compliance, or other operational concerns.

22. LIMITATION OF LIABILITY

To the maximum extent permitted by applicable Canadian law, PMB, its parent company, affiliates, directors, officers, employees, contractors, and software providers shall not be liable for any indirect, incidental, consequential, special, exemplary, or punitive damages, including but not limited to loss of profits, revenue, data, property transaction opportunities, or alternative advertising costs.

PMB’s total aggregate liability arising from or relating to an Advertisement, this Agreement, or the Services shall not exceed the exact amount paid by the Advertiser to PMB for the applicable active Advertising Package.

23. INDEMNIFICATION

The Advertiser agrees to defend, indemnify, and hold harmless PMB, its owners, contractors, affiliates, representatives, directors, officers, employees, successors, and assigns from and against any claims, liabilities, damages, losses, costs, expenses, demands, and legal fees arising from:

(a) submitted Content, media, and property information;

(b) inaccurate, misleading, or incomplete information within an Advertisement;

(d) property-related disputes, transactions, negotiations, or tenancy issues; or

(e) violations of applicable municipal, provincial, or federal laws.

24. FORCE MAJEURE

Neither party shall be liable for any delay or failure to perform its obligations under this Agreement (except for payment obligations) resulting directly or indirectly from acts of God, fire, flood, natural disaster, strikes, labor disputes, utility blackouts, telecommunications failures, server connectivity dropouts, cyber-attacks, distributed denial-of-service (DDoS) events, government actions, pandemics, war, riots, or any other cause beyond the reasonable control of that party.

25. SEVERABILITY

If any provision, paragraph, or clause of this Agreement is held by a court of competent jurisdiction to be invalid, illegal, or unenforceable, such determination shall not affect the validity, legality, or enforceability of the remaining provisions of this Agreement, which shall remain in full force and effect.

26. ASSIGNMENT

The Advertiser may not assign, transfer, delegate, or license this Agreement or any of its rights or obligations hereunder without the prior written consent of PMB. PMB may freely assign, transfer, or delegate this Agreement, its licenses, or its corporate obligations, in whole or in part, without restriction and without notice to the Advertiser, in connection with a corporate merger, acquisition, restructuring, asset sale, or platform divestiture.

27. ENTIRE AGREEMENT

This Agreement, together with PMB's Terms of Service and Privacy Policy, constitutes the entire and exclusive agreement between the Advertiser and PMB regarding the subject matter hereof, and supersedes all prior or contemporaneous oral or written understandings, advertisements, marketing communications, agreements, or representations.

28. GOVERNING LAW

This Agreement shall be governed by and interpreted in accordance with the laws of the Province of Ontario and the federal laws of Canada applicable therein. The parties irrevocably attorn to the exclusive jurisdiction of the courts of the Province of Ontario.

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